American businesses have been hearing the message from consumers, and that message is that shoppers are now paying attention to the impact of their purchases more closely than ever before. Whether it's by looking for green housing, checking a product's country of origin in the aisles or reading up on the latest environmentally friendly products, this impact is being seen in how businesses operate and advertise. For example, many organizations are using traditional marketing avenues to tout their use of renewable energy. Environmental Leader, an environmental news source aimed at businesses, suggested in a 2010 study that more than 80 percent of business owners will be spending more on this type of advertising in the future.
However, with this onslaught of green marketing campaigns, how are consumers going to be able to cut through the compost to determine what purchases are the right ones to make?
Well, when consumers look online, they can check with the experts at LifeIsGreen. After all, since green products run the gamut from being practical (green driveways and vacuum cleaners) to downright odd (think moss carpeting and eco-friendly umbrellas), it helps to have experts who can provide guidance. To sort out the must-haves from the no-thank-yous from the best deals, consumers can turn to the latest news and information from LifeIsGreen.com, and provide their input on the latest happenings as well.
Finding green products for personal use
Choosing certain products has a positive effect on the environment. For example, by electing to buy products that are biodegradable, have a low toxicity or even use something as simple as reduced packaging, consumers can send a message to larger companies and corporations. However, larger purchases are harder to evaluate. After all, what's the environmental impact of buying a home? Is there a way to buy tires for a car that are good for nature?
To find out more about these questions and the answers, individuals who want to learn more about how they can better shop locally, what brands to trust and which products may be a load of hot air can turn to LifeIsGreen.com. By making their big decisions with the help of an expert staff and community, they can make a choice that best fits their wallet and lifestyle.
Selecting the best green products for business use
As the aforementioned survey shows, some business owners are talking a big game when it comes to being green. But, many are seeing the benefits of striving to meet customer demands when it comes to the environment, and are looking to cut costs by implementing these strategies. Those working in green careers can turn to a trusted news source such as LifeIsGreen.com to find the latest customer opinions and trends that could help them better adjust their business spending to be in line with real-time concerns, while providing their insights as well.
Why LifeIsGreen.com can help environmentally conscious individuals
Being green is all about enhancing the community, and that's just what LifeIsGreen.com aims to be, an online community full of people who want to better their personal impact on the environment. Whether this involves small changes such as buying a new type of tissue paper that results in less energy consumption or big ones like installing solar panels on a home, LifeIsGreen.com aims to have all the information readers need to make the best decision for them and their families.
While a relatively new website, we like to think of ourselves as being like the green movement itself – young, dedicated and ready to change the world.