London-based designers creates unique, reusable water bottle

According to the Clean Air Council, a U.S.-based advocacy group dedicated to ecologically friendly awareness, Americans are experts at wasting water bottles. In 2006, 1.3 million tons of polyethylene terephthalate (PET) water bottles were made, and approximately 77 percent of these beverages were, ultimately, thrown away in the nation's landfills. Due to the slow decomposition process caused by their synthetic design, it's clear this system is unsustainable.

To counter the growing amount of disposable plastic water containers, a group of engineers from London, England, have created a product that incorporates an organic filtering process with an ergonomic design that allows users to get their water on the go.

Known as the "eau good," this drink bottle, created by design firm Black + Blum, utilizes a stick of Binchotan active charcoal, which according to the company's website, has been used as a natural filtering system since the 17th century. Tiny pores in the charcoal's surface allow water to pass through but captures potentially unhealthy chemicals that can occasionally be found in public aquifers.

The piece of Binchotan also releases trace minerals, such as calcium and magnesium, that can make any drink tasty as well as healthy. On average, the charcoal piece is effective for roughly six months, after which this biodegradable filter can be composted. Additionally, the eau good bottle is made utilizing Tritan plastic that is BPA-free, further increasing its health and ecological benefits.

Experts estimate that it takes up to 2,000 times the amount of energy to make a bottle of water and ship it to a store than it does to produce a glass of tap water. Because of the significant amount of power usage, it stands to reason that the eau good water bottle represents a huge step toward sustainable living.

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