New study shows just who goes green

In order to promote green energy efficient products and eco-friendly practices, government agencies and private organizations alike could benefit from learning more about the people who choose to go green.

Now, one researcher is attempting to help by determining which personality traits correspond with eco-friendly habits. Dr. Rune Gulev, who teaches International Negotiations at the University of Applied Science in Kiel, Germany, has taken an international approach with his research, matching the qualities that are most valued by specific European countries with their overall use of green energy techniques.

According to a press release from Inderscience Publishers about the study, several elements must be considered as global efforts to promote green living begin to increase, such as "the concepts of gender and income inequality, literacy rates, education possibilities, life expectancies and poverty alleviation."

The study revealed that countries where people ranked tolerance and social cohesion as important qualities also had a better track record for using clean energy sources and implementing other eco-friendly practices. Also, countries that valued socially responsible business leaders also tended to have better sustainability rates.

In an article on the study, BusinessDailyNews managing editor Jeanette Mulvey expressed her surprise over some of the findings, however. She notes that countries where citizens were prioritizing personal income had higher sustainability ratings, while those that favored social equality did not.

However, this relationship actually does fall in line with findings from a recent AP-NORC study, covered by this blog, which indicated that the eco-friendly efforts of many American families were primarily constricted by their budgets.

Gulev's study, titled "Exploring cultural values connected to sustainability: why some people are more likely to act in a sustainable manner than others," will be published in full in the International Journal of Sustainable Economy.

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